CONWAY STEWART pens
CONWAY STEWART
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CONWAY STEWART
In 1905, Mr. Frank Jarvis and Mr. Tommy Garner formed Conway Stewart & Co. Limited at 13 Paternoster Row EC1, next to St Paul’s Cathedral in London.
Today, this area is known as Paternoster Square having been redeveloped after its complete destruction during the Blitz of World War II.
Although there is much debate regarding the origins of the Company’s name, it is believed that the name “Conway Stewart” derives from a popular vaudeville act of the day. Conway and Stewart were supposedly a comedy double act who appeared at Collins Music Hall in Islington.
The two entrepreneur took a great risk in leaving their secured jobs to start a new enterprise reselling fountain pens made by other manufacturers.
They concentrated their energies and invested in importing pens from the United States.
After an arduous month of persistent selling of their stock, they reaped the rewards of a rather healthy turnover of more than £13 and 9 shillings. This was a great accomplishment considering that the rent for their business premises was only five shillings a week.
Even though this turnover would be pleasing to many new ventures, the strength of De La Rue in the fountain pen market made it impossible for the company to continue selling no-named fountain pens. In the same year, De La Rue reportedly invested £50,000 in a promotion campaign for their new launch, the Onoto.
However, Garner and Jarvis soon recognized there was an audience desiring good, reliable writing instruments that were also affordable.
This is when Conway Stewart began to capture a market amongst the English.
Jarvis and Garner developed a single aim, to produce elegant and beautiful, yet functional writing instruments – a principle that Conway Stewart holds true to this day.
The 1950s provided the last of the great Conway Stewart models. The company began to stagnate through the 1960s as the market turned relentlessly towards the disposable ballpoint.
The company persevered in trying to keep up with the market trends with their ball pen and also by launching the 106, a cartridge pen mounted with a semi-hooded nib. In the 1960's the company was sold and relocated to Wales, where the last pen rolled of their production floor in 1975.
The 1990s saw Conway Stewart rise from the ashes with the launch of 'The Gold Collection'; a range of pens made from solid gold that showcased the work of English master craftsmen in various fields including hand painting, enamelling and engraving.
These fantastic pieces sold for in excess of £10,000 ($18,000), continuing Conway Stewart's tradition of excellence in fitting tribute to the pens of earlier generations. In 1996 the Churchill model was introduced to celebrate the life of Sir Winston Churchill and his lifelong, prolific interest in writing and literature.
In August 2014, the doors of the Conway Stewart Plymouth factory were suddenly closed when the company went into administration. Was this the end?